$8,500/mo
Product Design System
Build the right product.
Then build it right
We help founders turn product logic into clear, scalable experiences their teams can confidently ship.
Gtm websites for
High-Growth Startups
||
PRODUCT DEBT
PRODUCT DEBT
||
Your team can ship fast while the product quietly gets harder to use.
Your team can ship fast while the product quietly gets harder to use.
Feature-by-feature growth creates small inconsistencies that feel harmless individually. Over time, they turn into friction for users and rework for the team.
Feature-by-feature growth creates small inconsistencies that feel harmless individually. Over time, they turn into friction for users and rework for the team.
POSITIONING DRIFT
Every feature invents its own rules
One action opens a modal. Another opens a drawer. Similar controls behave differently across the product.
One action opens a modal. Another opens a drawer. Similar controls behave differently across the product.
VALUE CLARITY
Engineering Makes Decisions
Engineering Makes Decisions
Engineering Makes Decisions
Requirements describe the happy path, but loading, errors, permissions, empty states, and edge cases still need answers.
Requirements describe the happy path, but loading, errors, permissions, empty states, and edge cases still need answers.
AUDIENCE MISMATCH
The founder becomes the design system
The founder becomes the design system
Every new flow needs founder review because product logic and interaction rules still live in someone's head.
Every new flow needs founder review because product logic and interaction rules still live in someone's head.
ITERATION LAG
Onboarding keeps
getting longer
As features grow, teams explain more instead of helping users reach value faster.
As features grow, teams explain more instead of helping users reach value faster.
MEASUREMENT GAP
User feedback creates patches,
not learning
A complaint gets fixed locally without asking whether the same problem exists elsewhere.
A complaint gets fixed locally without asking whether the same problem exists elsewhere.
MEASUREMENT GAP
New features become slower to ship
By screen 50, the team is still debating things that should have been decided by screen 10.
By screen 50, the team is still debating things that should have been decided by screen 10.
A product can look polished while product
debt is compounding underneath it.
A website can look finished while quietly slowing down the rest of your GTM.
Trusted by YC startups & growing technology companies
Trusted by growing technology companies
||
THE AI ERA
THE AI ERA
||
AI made interfaces easier to produce. It did not make product decisions automatic.
AI made interfaces easier to produce. It did not make product decisions automatic.
Generating screens, interactions, and even functional prototypes is becoming incredibly fast. That increases the value of knowing what should actually be built.
Generating screens, interactions, and even functional prototypes is becoming incredibly fast. That increases the value of knowing what should actually be built.
AI is excellent at
AI is excellent at
Product judgment still decides
Product judgment still decides
Producing variations
Producing variations
Which problem deserves solving
Which problem deserves solving
Generating interface code
What the user should understand first
Exploring directions
Exploring directions
How a complex workflow should behave
How a complex workflow should behave
Building prototypes
Building prototypes
What can be removed
What can be removed
Repeating existing patterns
Repeating existing patterns
Which edge cases matter
Which edge cases matter
Accelerating implementation
Accelerating implementation
Where users will hesitate
Where users will hesitate
- - -
- - -
What should become a reusable pattern
What should become a reusable pattern
- - -
- - -
Whether the new version is actually better
Whether the new version is actually better
AI can accelerate a product decision. It cannot
make a weak decision strategically correct.
AI can generate twenty headlines. The advantage is knowing which narrative to bet on.
||
BEYOND UI
BEYOND UI
||
Every screen is a product decision before it is a design decision.
Every screen is a product decision before it is a design decision.
We define what users need to do, how the product should respond, and what can go wrong — before deciding how it should look.
We define what users need to do, how the product should respond, and what can go wrong — before deciding how it should look.
How should the final experience communicate that clearly?
Interface
What is the simplest usable way to make it happen?
Interaction
What information, permissions, states, and rules are required?
Logic
What is the person actually trying to accomplish?
User
What outcome does this feature need to create?
Business
Turn technical product knowledge into a story buyers understand and remember.
01 | Market Translation
Design intentional journeys from interest to the right next action.
02 | Conversion Architecture
Connect the website to campaigns, forms, CRM, attribution, and the tools your GTM team already uses.
03 | Growth Infrastructure
Structure the site so your company, product and use cases are easier to understand across modern discovery channels.
04 | Discoverability
Build reusable systems that let your website change as quickly as your product, market, and campaigns do.
05 | Iteration Velocity
Turn technical product knowledge into a story buyers understand and remember.
01 | Market Translation
Design intentional journeys from interest to the right next action.
02 | Conversion Architecture
Connect the website to campaigns, forms, CRM, attribution, and the tools your GTM team already uses.
03 | Growth Infrastructure
Structure the site so your company, product and use cases are easier to understand across modern discovery channels.
04 | Discoverability
Build reusable systems that let your website change as quickly as your product, market, and campaigns do.
05 | Iteration Velocity
||
HOW PRODUCTS IMPROVE
HOW PRODUCTS IMPROVE
||
A real product keeps learning after it ships. Our process keeps that loop connected.
A real product keeps learning after it ships. Our process keeps that loop connected.
Understand
Prototype
Validate
Build
Model
Observe
Improve
Understand
Users, business goals, roadmap, technology, constraints, existing behaviour.
Understand
Prototype
Validate
Build
Model
Observe
Improve
Understand
Users, business goals, roadmap, technology, constraints, existing behaviour.
Understand
Prototype
Validate
Build
Model
Observe
Improve
Understand
Users, business goals, roadmap, technology, constraints, existing behaviour.
||
PRODUCT OWNERSHIP
PRODUCT OWNERSHIP
||
Snacko needed two connected product experiences
Making a complex professional workflow understandable on the first use.
Making a complex professional workflow understandable on the first use.
Snacko.health
The product preserved enough control to be genuinely useful to professionals while making the workflow understandable
Ankit Mehta
Co-founder, Snacko
Our Works
Our Works
Our Works
Everything your business
needs to move fast
Everything your business
needs to move fast
Everything your business needs to move fast
One path to production
Already have engineers? Great. Need us to
build it too? We can.
Path A: Your Engineering Team
We Provide: Product logic | UX/UI | Design system | Interactive prototypes | Specifications | Engineering collaboration | Implementation QA
Path B: Design + Build
Everything needed for a high-performing GTM website.
GTM website audit
We study the product, current website, ICP, acquisition motion, competitors, customer language, and growth priorities.
Website Design + Development
GTM Page Systems
Growth Infrastructure
Discoverability
Performance
Everything needed for a high-performing GTM website.
GTM website audit
We study the product, current website, ICP, acquisition motion, competitors, customer language, and growth priorities.
Website Design + Development
GTM Page Systems
Growth Infrastructure
Discoverability
Performance
Everything needed for a high-performing GTM website.
GTM website audit
We study the product, current website, ICP, acquisition motion, competitors, customer language, and growth priorities.
Website Design + Development
GTM Page Systems
Growth Infrastructure
Discoverability
Performance
Everything needed for a high-performing GTM website.
GTM website audit
We study the product, current website, ICP, acquisition motion, competitors, customer language, and growth priorities.
Website Design + Development
GTM Page Systems
Growth Infrastructure
Discoverability
Performance
||
DESIGN + DEVELOPMENT
DESIGN + DEVELOPMENT
||
||
WHY THIS MODEL
WHY THIS MODEL
||
Screens are not the difficult part anymore.
Screens are not the difficult part anymore.
AI / DIY
AI / DIY
UI Agency
UI Agency
Product Design Partner
Product Design Partner
Primary output
Primary output
Working screens
Working screens
Polished screens
Product decisions + system
Product decisions + system
Starts from
Prompt
Requirements
Requirements
Users + business + technology
Product logic
Product logic
You define it
You define it
Often client-defined
Often client-defined
Designed collaboratively
Designed collaboratively
Research
Research
You manage it
You manage it
Project-dependent
Project-dependent
Built into decisions
Built into decisions
Edge cases
Edge cases
Prompt / engineering
Prompt / engineering
Often handoff-stage
Often handoff-stage
Resolved intentionally
Resolved intentionally
Design system
Design system
Generated / configured
Generated / configured
Usually delivered
Usually delivered
Built to compound
Built to compound
Engineering
Engineering
You manage
You manage
Handoff
Handoff
Direct collaboration
Direct collaboration
After launch
After launch
You iterate
You iterate
New scope
New scope
Observe + improve
Observe + improve
Best when
Best when
USEFUL FOR
You know exactly what
to build
Product logic is already
solved
Important product
questions remain
||
HOW WE WORK
HOW WE WORK
||
From uncertain product questions to production-ready decisions.
From uncertain product questions to production-ready decisions.
Product Discovery
Research & Evidence
Product Architecture
Prototype
Validate
UI + System
Build
QA + Learn
Product opportunity map.
Product Discovery
Understand users, business goals, roadmap, assumptions, technology, and existing evidence.
||
PRODUCT INVESTMENT
PRODUCT INVESTMENT
||
Spend on product judgment before spending more on product rework.
Spend on product judgment before spending more on product rework.
The engagement is priced around product complexity and responsibility — not the number of Figma screens.
The engagement is priced around product complexity and responsibility — not the number of Figma screens.
Start Now
Product Design System
Growth Website
System
Growth Website
System
Product Design System
Growth website
system
$8,500
$6,975
Product discovery
Relevant research
Competitor analysis
User journeys
Information architecture
Product logic
Implementation QA
UX & UI
Interactive prototypes
Validation
Design system
Edge states
Analytics plan
30 days support
INCLUDED
Start Now
Design partner
for startups
Wealth website system
$6,975
Live responsive Website
Brand direction refresh
Marketing campaign support
CRM integration setup
Compliance-ready
filtered document library
Content support
Investor page templates
Lead & enquiry flows
Analytics & SEO
Calculators and tools
Website Stewardship
INCLUDED
Start Now
Design partner
for startups
Wealth website system
$6,975
Live responsive Website
Brand direction refresh
Marketing campaign support
CRM integration setup
Compliance-ready
filtered document library
Content support
Investor page templates
Lead & enquiry flows
Analytics & SEO
Calculators and tools
Website Stewardship
INCLUDED
Product Discovery
Business model | Users | Roadmap | Product assumptions | Existing data | Current UX | Engineering constraints | success criteria
People judge your product before they fully understand it. We make your brand feel
credible and polished.
User & Market Research
Interviews | Analytics | Session recordings | Usability testing | Support feedback | Competitor/category research | Existing customer behaviour
People judge your product before they fully understand it. We make your brand feel
credible and polished.
Product Logic & Flows
Journeys | Information architecture | Feature logic | System states | Dependencies | Permissions | Edge cases
People judge your product before they fully understand it. We make your brand feel
credible and polished.
Usability Validation
Key workflows can be tested with real or representative users where appropriate.
People judge your product before they fully understand it. We make your brand feel
credible and polished.
UX + UI Design
We design the complete interface across relevant mobile and web surfaces.
People judge your product before they fully understand it. We make your brand feel
credible and polished.
Design System
Reusable components, states, patterns, tokens, variants, and behavioural conventions.
People judge your product before they fully understand it. We make your brand feel
credible and polished.
Engineering Collaboration
We work directly with developers throughout implementation.
People judge your product before they fully understand it. We make your brand feel
credible and polished.
Analytics Plan
Onboarding | Activation | Feature use | Task completion | Abandonment | Repeat behaviour
Analytics Plan
People judge your product before they fully understand it. We make your brand feel
credible and polished.
Implementation QA
Behaviour | Hierarchy | States | Consistency | Interaction accuracy | Responsive issues
People judge your product before they fully understand it. We make your brand feel
credible and polished.
||
THE COST OF GETTING IT WRONG
THE COST OF GETTING IT WRONG
||
Product design is small compared with the cost of building
Product design is small compared with the cost of building
AI / DIY
AI / DIY
Product Design Partner
Product Design Partner
Engineering salaries
Engineering salaries
Engineering rework
Engineering rework
Infrastructure
Support volume
AI/API usage
AI/API usage
Onboarding friction
Onboarding friction
Founder time
Founder time
Failed activation
Failed activation
Customer acquisition
Customer acquisition
Founder intervention
Founder intervention
Support
Support
Inconsistent future features
Inconsistent future features
QA
QA
— — —
Product management
Product management
— — —
Launches
Launches
— — —
Sales
— — —
The goal is not to make design expensive. It is to make
expensive development more intentional.
AI can generate twenty headlines. The advantage is knowing which narrative to bet on.
||
CONTINUITY AFTER LAUNCH
CONTINUITY AFTER LAUNCH
||
Products do not stop needing design when version one ships.
Products do not stop needing design when version one ships.
As users, features, data, and requirements change, we can remain the product-design layer that already understands why the system works the way it does.
As users, features, data, and requirements change, we can remain the product-design layer that already understands why the system works the way it does.
$2,500/month
New features
Flow improvements
User feedback review
Analytics review
Product experiments
Design-system maintenance
New components
Usability testing
Implementation QA
Product roadmap support
Engineering collaboration
$415 /month
New website sections
Feature launches
Use-case pages
Campaign landing pages
CMS management
Content updates
Conversion improvements
Analytics review
Performance monitoring
$415 /month
New website sections
Feature launches
Use-case pages
Campaign landing pages
CMS management
Content updates
Conversion improvements
Analytics review
Performance monitoring
No repeated onboarding. No rebuilding product
context every few months
If you need ongoing design across product, brand, website, & launches, the Design Partner program is a better fit.
||
PRODUCT, NOT PIXELS
PRODUCT, NOT PIXELS
||
One accountable team across product decisions and execution.
One accountable team across product decisions and execution.
Product design, research, systems, development, and implementation support work together — so product logic does not get lost between separate vendors.
Product design, research, systems, development, and implementation support work together — so product logic does not get lost between separate vendors.
Still in doubt?
Our clients can help
you decide
Raj S. | CEO @ Lopus
Raj S. | CEO @ Lopus
Raj S. | CEO @ Lopus
Still in doubt?
Our clients can help
you decide
Raj S. | CEO @ Lopus
Raj S. | CEO @ Lopus
Raj S. | CEO @ Lopus
Still in doubt?
Our clients can help
you decide
Raj S. | CEO @ Lopus
Raj S. | CEO @ Lopus
Raj S. | CEO @ Lopus
||
FAQs
FAQs
||
Can AI build this instead?
AI can already create increasingly sophisticated prototypes and production interfaces. If you know exactly what the product should do, how every flow should behave, and what users need, AI can be extremely effective. Our value is highest where those answers are not obvious. We use AI to accelerate production — while keeping product judgment, validation, and system decisions deliberate.
Can AI build this instead?
AI can already create increasingly sophisticated prototypes and production interfaces. If you know exactly what the product should do, how every flow should behave, and what users need, AI can be extremely effective. Our value is highest where those answers are not obvious. We use AI to accelerate production — while keeping product judgment, validation, and system decisions deliberate.
Do you design mobile and web products?
Do you design mobile and web products?
Do you also develop the product?
Do you also develop the product?
What if we already have developers?
What if we already have developers?
How much research do you do?
How much research do you do?
Do you guarantee activation or retention improvements?
Do you guarantee activation or retention improvements?
Do we need a completed PRD?
Do we need a completed PRD?
Can you work on an existing product rather than a new one?
Can you work on an existing product rather than a new one?
Do you create design systems?
Do you create design systems?
What happens after launch?
What happens after launch?
Who owns the final website?
Who owns the final website?
||
BOOK A CALL
BOOK A CALL
||
Book a 15-min call
Book a 15-min call
Your next feature will add either product value — or product debt. Tell us what you are building, where the product is today, and what is still uncertain.
Your next feature will add either product value — or product debt. Tell us what you are building, where the product is today, and what is still uncertain.
Please select the time that fits you or just Email us at hello@rajdidthat.com
Please select the time that fits you or just Email us at hello@rajdidthat.com
or Email us at contact.rajsingh07@gmail.com