$6,975/mo
GTM Website System
Gtm websites for
High-Growth Startups
We turn complex startup products into clear, credible GTM websites that drive launches, outbound, paid growth, AI discovery, and conversion
Gtm websites for
High-Growth Startups
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GTM DEBT
GTM DEBT
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Your product may have outgrown your website
Your product may have outgrown your website
Startups change quickly. Features evolve, the ICP shifts, positioning gets sharper, and new use cases appear—but the website often stays frozen around an older version of the company.
Startups change quickly. Features evolve, the ICP shifts, positioning gets sharper, and new use cases appear—but the website often stays frozen around an older version of the company.
POSITIONING DRIFT
Your product changed.
Your story didn’t.
Your product changed.
Your story didn’t.
New capabilities, use cases, and positioning are still being sold through messaging written months ago.
New capabilities, use cases, and positioning are still being sold through messaging written months ago.
VALUE CLARITY
Technical value gets lost in technical language.
Technical value gets lost in technical language.
Technical value gets lost in technical language.
Your team understands why the product matters. The market only sees features and terminology
Your team understands why the product matters. The market only sees features and terminology
AUDIENCE MISMATCH
Every audience reaches the same homepage.
Every audience reaches the same homepage.
Outbound, Product Hunt visitors, enterprise buyers, paid traffic, and investors all get the same journey.
Outbound, Product Hunt visitors, enterprise buyers, paid traffic, and investors all get the same journey.
ITERATION LAG
Growth happens faster than
website updates.
Growth happens faster than
website updates.
Every new ICP, feature, launch, or campaign becomes another mini redesign project.
Every new ICP, feature, launch, or campaign becomes another mini redesign project.
MEASUREMENT GAP
You know traffic arrived. Not what
happened next.
You know traffic arrived. Not what
happened next.
Page views look impressive, but nobody knows which message, proof, or CTA moved buyers toward action.
Page views look impressive, but nobody knows which message, proof, or CTA moved buyers toward action.
A website can look finished while quietly
slowing down the rest of your GTM.
A website can look finished while quietly slowing down the rest of your GTM.
Trusted by YC startups & growing technology companies
Trusted by growing technology companies
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NOT JUST MARKETING
NOT JUST MARKETING
||
Your website is the interface between your product and the market.
Your website is the interface between your product and the market.
Outbound
Referrals
Paid traffic
Enterprise
Launch
Discovery
Website job: Make the pitch credible before they reply.
Outbound
A prospect receives your email or LinkedIn message. Then they check your website.
Outbound
Referrals
Paid traffic
Enterprise
Launch
Discovery
Website job: Make the pitch credible before they reply.
Outbound
A prospect receives your email or LinkedIn message. Then they check your website.
Outbound
Referrals
Paid traffic
Enterprise
Launch
Discovery
Website job: Make the pitch credible before they reply.
Outbound
A prospect receives your email or LinkedIn message. Then they check your website.
Outbound
Referrals
Paid traffic
Enterprise
Launch
Discovery
Website job: Make the pitch credible before they reply.
Outbound
A prospect receives your email or LinkedIn message. Then they check your website.
Outbound
Referrals
Paid traffic
Enterprise
Launch
Discovery
Website job: Make the pitch credible before they reply.
Outbound
A prospect receives your email or LinkedIn message. Then they check your website.
||
THE AI ERA
THE AI ERA
||
AI made pages easier to build. It did not make GTM judgment automatic.
AI made pages easier to build. It did not make GTM judgment automatic.
Generating layouts, copy, and components is becoming cheap. Deciding where your buying journey is leaking is still the valuable part.
Generating layouts, copy, and components is becoming cheap. Deciding where your buying journey is leaking is still the valuable part.
AI Website Builder
AI Website Builder
Traditional Agency
Traditional Agency
GTM Website System
GTM Website System
Templates
Templates
Strategy
Everything in AI & Traditional agency
Everything in AI & Traditional agency
Layouts
Custom design
Custom design
Market translation
Copy variations
Copy variations
Development
Development
ICP-specific messaging
ICP-specific messaging
Components
Components
A polished launch
A polished launch
Conversion architecture
Conversion architecture
Visual direction
Visual direction
- - -
- - -
GTM experimentation
GTM experimentation
- - -
- - -
- - -
- - -
Campaign infrastructure
Campaign infrastructure
- - -
- - -
- - -
- - -
Analytics and behavioural signals
Analytics and behavioural signals
- - -
- - -
- - -
- - -
AI/search discoverability
AI/search discoverability
Website Production.
Website Production.
USEFUL FOR
Producing a strong website.
Producing a strong website.
making the website drive growth.
making the website drive growth.
AI can generate twenty headlines. The advantage
is knowing which narrative to bet on.
AI can generate twenty headlines. The advantage is knowing which narrative to bet on.
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THE GTM WEBSITE SYSTEM
THE GTM WEBSITE SYSTEM
||
Not a brochure. A website built around how your startup grows.
Not a brochure. A website built around how your startup grows.
We combine positioning, website design, growth infrastructure & discoverability, into one system that keeps working after launch.
We combine positioning, website design, growth infrastructure & discoverability, into one system that keeps working after launch.
Build reusable systems that let your website change as quickly as your product, market, and campaigns do.
05 | Iteration Velocity
Structure the site so your company, product and use cases are easier to understand across modern discovery channels.
04 | Discoverability
Connect the website to campaigns, forms, CRM, attribution, and the tools your GTM team already uses.
03 | Growth Infrastructure
Design intentional journeys from interest to the right next action.
02 | Conversion Architecture
Turn technical product knowledge into a story buyers understand and remember.
01 | Market Translation
Turn technical product knowledge into a story buyers understand and remember.
01 | Market Translation
Design intentional journeys from interest to the right next action.
02 | Conversion Architecture
Connect the website to campaigns, forms, CRM, attribution, and the tools your GTM team already uses.
03 | Growth Infrastructure
Structure the site so your company, product and use cases are easier to understand across modern discovery channels.
04 | Discoverability
Build reusable systems that let your website change as quickly as your product, market, and campaigns do.
05 | Iteration Velocity
Turn technical product knowledge into a story buyers understand and remember.
01 | Market Translation
Design intentional journeys from interest to the right next action.
02 | Conversion Architecture
Connect the website to campaigns, forms, CRM, attribution, and the tools your GTM team already uses.
03 | Growth Infrastructure
Structure the site so your company, product and use cases are easier to understand across modern discovery channels.
04 | Discoverability
Build reusable systems that let your website change as quickly as your product, market, and campaigns do.
05 | Iteration Velocity
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BUILT AT STARTUP SPEED
BUILT AT STARTUP SPEED
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3–4 market ideas. One YC batch. A website that kept up.
For an early startup, the website shouldn't merely represent product-market fit. It can help you search for it.
For an early startup, the website shouldn't merely represent product-market fit. It can help you search for it.
Lopus AI - YC W25
As the design partner for Lopus we became the team’s reliable design function without a full-time hire.
Aamish Ahmed
Co-founder, CTO at Lopus.ai
Our Works
Our Works
Our Works
Everything your business
needs to move fast
Everything your business
needs to move fast
Everything your business needs to move fast
Everything needed for a high-performing GTM website.
GTM website audit
We study the product, current website, ICP, acquisition motion, competitors, customer language, and growth priorities.
Website Design + Development
GTM Page Systems
Growth Infrastructure
Discoverability
Performance
Everything needed for a high-performing GTM website.
GTM website audit
We study the product, current website, ICP, acquisition motion, competitors, customer language, and growth priorities.
Website Design + Development
GTM Page Systems
Growth Infrastructure
Discoverability
Performance
Everything needed for a high-performing GTM website.
GTM website audit
We study the product, current website, ICP, acquisition motion, competitors, customer language, and growth priorities.
Website Design + Development
GTM Page Systems
Growth Infrastructure
Discoverability
Performance
Everything needed for a high-performing GTM website.
GTM website audit
We study the product, current website, ICP, acquisition motion, competitors, customer language, and growth priorities.
Website Design + Development
GTM Page Systems
Growth Infrastructure
Discoverability
Performance
Everything needed for a high-performing GTM website.
GTM website audit
We study the product, current website, ICP, acquisition motion, competitors, customer language, and growth priorities.
Website Design + Development
GTM Page Systems
Growth Infrastructure
Discoverability
Performance
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THE COMPLETE SYSTEM
THE COMPLETE SYSTEM
||
||
HOW WE WORK
HOW WE WORK
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From technical product to market-ready website system.
From technical product to market-ready website system.
GTM Discovery
Buyer Journey
Positioning
Structure
Design
Framer Build
Growth Infrastructure
Launch + Optimise
GTM website opportunity map.
GTM Discovery
We understand the product, ICP, positioning, sales motion, launch plans, acquisition channels, and current website.
GTM Discovery
Buyer Journey
Positioning
Structure
Design
Framer Build
Growth Infrastructure
Launch + Optimise
GTM website opportunity map.
GTM Discovery
We understand the product, ICP, positioning, sales motion, launch plans, acquisition channels, and current website.
GTM Discovery
Buyer Journey
Positioning
Structure
Design
Framer Build
Growth Infrastructure
Launch + Optimise
GTM website opportunity map.
GTM Discovery
We understand the product, ICP, positioning, sales motion, launch plans, acquisition channels, and current website.
GTM Discovery
Buyer Journey
Positioning
Structure
Design
Framer Build
Growth Infrastructure
Launch + Optimise
GTM website opportunity map.
GTM Discovery
We understand the product, ICP, positioning, sales motion, launch plans, acquisition channels, and current website.
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INVESTMENT
INVESTMENT
||
Designed to create value
Designed to create value
You're not paying for pages. You're investing in the system between your product and every growth motion.
You're not paying for pages. You're investing in the system between your product and every growth motion.
Start Now
Growth Website System
Growth Website
System
Growth Website
System
Growth website system
Growth website
system
$6,975
$6,975
GTM discovery
Messaging support
Framer build
Page architecture
Analytics tracking
Web Vitals optimisation
Audience mapping
Visual direction
CMS where required
CRM forms
SEO setup
1 month support incl.
INCLUDED
Start Now
Design partner
for startups
Wealth website system
$6,975
Live responsive Website
Brand direction refresh
Marketing campaign support
CRM integration setup
Compliance-ready
filtered document library
Content support
Investor page templates
Lead & enquiry flows
Analytics & SEO
Calculators and tools
Website Stewardship
INCLUDED
Start Now
Design partner
for startups
Wealth website system
$6,975
Live responsive Website
Brand direction refresh
Marketing campaign support
CRM integration setup
Compliance-ready
filtered document library
Content support
Investor page templates
Lead & enquiry flows
Analytics & SEO
Calculators and tools
Website Stewardship
INCLUDED
Investment Context
The website touches more than the website budget. Consider what your are investing in founder time, engineers, sales, outbound tools, launch preparation and more
The website touches more than the website budget. Consider what your are investing in founder time, engineers, sales, outbound tools, launch preparation and more
After Launch
Every website includes 30 days of post-launch support and optimisation so initial behaviour can inform what happens next.
Every website includes 30 days of post-launch support and optimisation so initial behaviour can inform what happens next.
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WEBSITE STEWARDSHIP
WEBSITE STEWARDSHIP
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Website Growth & Stewardship
Website Growth & Stewardship
Teams that want the website to keep changing without pulling founders or internal product teams into every update.
Teams that want the website to keep changing without pulling founders or internal product teams into every update.
$415 /month
New website sections
Feature launches
Use-case pages
Campaign landing pages
CMS management
Content updates
Conversion improvements
Analytics review
Performance monitoring
$415 /month
New website sections
Feature launches
Use-case pages
Campaign landing pages
CMS management
Content updates
Conversion improvements
Analytics review
Performance monitoring
$415 /month
New website sections
Feature launches
Use-case pages
Campaign landing pages
CMS management
Content updates
Conversion improvements
Analytics review
Performance monitoring
If you need ongoing design across product, brand, website,
& launches, the Design Partner program is a better fit.
If you need ongoing design across product, brand, website, & launches, the Design Partner program is a better fit.
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SPECIALISTS
SPECIALISTS
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One accountable team across the entire website.
One accountable team across the entire website.
Specialists across website strategy, design, Framer development, branding, SEO, analytics, and performance
Specialists across website strategy, design, Framer development, branding, SEO, analytics, and performance
Still in doubt?
Our clients can help
you decide
Raj S. | CEO @ Lopus
Raj S. | CEO @ Lopus
Raj S. | CEO @ Lopus
Still in doubt?
Our clients can help
you decide
Raj S. | CEO @ Lopus
Raj S. | CEO @ Lopus
Raj S. | CEO @ Lopus
Still in doubt?
Our clients can help
you decide
Raj S. | CEO @ Lopus
Raj S. | CEO @ Lopus
Raj S. | CEO @ Lopus
||
FAQs
FAQs
||
Can we just build this ourselves with AI?
Possibly—if your team already knows exactly what the market should hear, which journeys should exist, how they should convert, what needs measuring, and how the website should evolve. AI has made production dramatically easier. Our role is to bring the strategic judgment, market translation, system design, and implementation that determines what should actually be produced.
Can we just build this ourselves with AI?
Possibly—if your team already knows exactly what the market should hear, which journeys should exist, how they should convert, what needs measuring, and how the website should evolve. AI has made production dramatically easier. Our role is to bring the strategic judgment, market translation, system design, and implementation that determines what should actually be produced.
Do we need to provide finished copy?
Do we need to provide finished copy?
Do you guarantee conversion growth?
Do you guarantee conversion growth?
Do you also run ads or outbound?
Do you also run ads or outbound?
Is SEO included?
Is SEO included?
What does AI discoverability mean?
What does AI discoverability mean?
Can you connect our CRM?
Can you connect our CRM?
Can you build custom tools?
Can you build custom tools?
Why Framer?
Why Framer?
What happens after launch?
What happens after launch?
Who owns the final website?
Who owns the final website?
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BOOK A CALL
BOOK A CALL
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Book a 15-min call
Book a 15-min call
Tell us what you're building, how you're taking it to market, and where the current website is getting in the way. We'll map whether a new GTM website
Tell us what you're building, how you're taking it to market, and where the current website is getting in the way. We'll map whether a new GTM website
Please select the time that fits you or just Email us at hello@rajdidthat.com
Please select the time that fits you or just Email us at hello@rajdidthat.com
or Email us at contact.rajsingh07@gmail.com